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Mike Tyson teams with Columbia Care for his second dive into the cannabis industry

Oct 28, 2021
The company will provide retailers across the U.S. “with a suite of products designed to reach Mike Tyson’s national audience,” according to Tyson 2.0. Offerings will include a range o ...

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It’s round number two for champion boxer cannabis entrepreneur Mike Tyson, who has partnered with Columbia Care to launch a new weed company called Tyson 2.0.

The company will provide retailers across the U.S. “with a suite of products designed to reach Mike Tyson’s national audience,” according to Tyson 2.0. Offerings will include a range of products, from flower to concentrates and consumables.

As part of a newly formed exclusive national cultivation, manufacturing and distribution partnership, Columbia Care will not only produce the portfolio of Tyson-branded cannabis products in the markets where Tyson 2.0 operates, it will also sell them to its dispensary and wholesale clients.

Columbia Care has licences in 18 U.S. jurisdictions and the European Union, as well as operates 130 facilities, including 99 dispensaries and 31 cultivation and manufacturing facilities, some of which are under development.

“Celebrity sponsorship is one of the most effective ways to build immediate product and brand recognition,” Jesse Channon, chief growth officer for Columbia Care, says in the statement. “Mike Tyson is creating a completely different and authentic experience, and has positioned himself as a true ambassador for cannabis products,” Channon suggests.

Tyson’s love of bud is no secret. On the personal side, he claims to have smoked US$40K worth of weed a month, puffed before his recent exhibition fight with Roy Jones Jr. and been way too buzzed during an episode of his Hoxboxin’ podcast. On the business side of things, he already has the Tyson Ranch and the Tyson Cultivation School.

Tyson told Yahoo! Finance that he used to drink alcohol back in his fighting days, saying he was “miserable” and “out of control,” but didn’t pick up smoking regularly until after he retired. “What a mistake that was — I should have smoked my whole career,” he told the publication. “I should have smoked when I was fighting because it put me in this different state of mind.”

Tyson also recently discussed psychedelics and their role in delivering him from persistent substance abuse and cementing his focus on health, Forbes reports. “I tried 5-MeO-DMT, the God molecule, and my whole life changed,” he told the publication, citing his significant weight loss and ability to fight people at age 55.

Image of Tyson 2.0. /

“Cannabis has always played an important role in my life,” Tyson notes in the statement announcing Tyson 2.0. “Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief,” adds the new chief brand officer for Tyson 2.0.

The company will be led by Adam Wilks, who most recently served as CEO of cannabis retail chain One Plant, and Chad Bronstein, whose current position is CEO and founder of digital marketing and compliance solution provider Fyllo.

Tyson and Bronstein met when the former heavyweight champion made an investment in the psychedelic healthcare company, Wesana Health.

Working alongside Columbia Care, Tyson says he is confident the company’s vision of making “high-quality products available to consumers at various price points” will not only meet but “exceed market expectations.”

Tyson 2.0 has completed a seed round led by Sol Global, K2, Ambria and Arcadian Capital, the company reports. The funds are earmarked to “solidify cultivation agreements, develop proprietary strains and build a national sales team to bring Tyson 2.0 to legal markets,” notes the statement.

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