Marijuana-themed sandwich shop Cheba Hut opted to keep it completely legal by sending a replica of Tesla-inspired Cybertruck made from Rice Krispies, with no cannabis in sight, to SpaceX near Brownsville, Texas.
Possessing, cultivating or selling recreational cannabis is illegal in Texas. For example, either possessing or cultivating more than two, but less than four, ounces (57 to 113 grams) of weed is enough to get someone a year in jail, a fine of US$4,000 ($4,960) or both if convicted, reports Criminal Defence Lawyer.
In a Facebook post, Cheba Hut made clear the offering was meant entirely for SpaceX and Elon Musk’s enjoyment. “We dropped a full size replica of a Tesla-inspired Cybertruck, wrapped in our rice krispies and converted to a custom, MARS CYBER ROVER for you this morning! Go outside and check it out!”
The company teased the delivery a few days earlier, posting two snaps of the vehicle, complete with the SpaceX name and Cheba Hut on the licence plate. The vehicle was even delivered with a driver’s licence on Mars for Musk himself, featuring a screen capture from the Joe Rogan podcast in which Musk reportedly smoked a joint.
FILE: SpaceX owner and Tesla CEO Elon Musk arrives on the red carpet for the Axel Springer Award 2020 on Dec. 1, 2020 in Berlin, Germany. /
The marketing stunt is yet another attention-grabbing event by Cheba Hut, which has built its appeal on marijuana-themed offerings like the Jamaican Red chicken sub, the Silver Haze hummus-based sandwich and the Sensi Kush BLT, despite none of the products actually containing weed. The theme of “escape the established and get toasted” is more about the attitude than the actual act.
The company website notes the “toasted” sub concept “has been curing munchies since its start in 1998,” with founder Scott Jennings deciding to “showcase the harmony between great tasting food and … well, a very specific counter-culture.”
The menu includes a variety of Rice Krispies treats, which provided the necessary ingredient to the Cybertruck and send it on its way to SpaceX. The truck was covered in 180 batches of Cheba Hut’s Rice Krispies Treats and then dyed grey, Jennings said in an email to the Washington Examiner.
In all, the new paint job is said to have taken about 100 pounds (45 kilograms) of Rice Krispies, more than 150 bags of marshmallows and 50 pounds (23 kilograms) of butter, it reports.
The marketing stunt is yet another attention-grabbing event by Cheba Hut. /
And if anyone at SpaceX has the munchies, the coating is said to be edible.
“We are big fans of SpaceX and Elon Musk’s outside-the-box thinking,” Jennings told the Washington Examiner.
Comments on Twitter, however, were mixed, inspiring everything from a thumbs-down for the look of the actual vehicle to a simple question. “Why?”
It’s not clear if Cheba Hut is looking to first in line should Mars become friendly enough to offer submarine sandwiches in future. There is no word on what has happened to the “vehicle” since.
But a South African politician seems to be hoping to get on the first floor of cannabis cultivation on Mars, that is if he can convince some billionaires like Musk to provide a helping hand. David Makhura, the premier of the Gauteng province in South African, recently asked that billionaire space racers “take our South African cannabis strains to Mars and Space to grow and cultivate.”
Musk is no stranger to viral-like posts with a dash of weed. Earlier this year, SpaceX’s stock just barely missed reaching US$420, a tribute to marijuana’s special day, when the latest round of equity funding topped out at US$419.99.
And in 2019, he made quite the splash when he joked about 4/20 after Tesla’s stock hit US$420 a share. “Whoa … the stock is so high lol,” he tweeted.
Musk also seems high on psychedelics, noting during a recent conference that, “I think, generally, people should be open to psychedelics, yeah.“
The Cybertruck is not expected to be available until 2022 or 2023, but anyone with enough cash on hand to consider buying one can put their name in here.
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