Before your next concert at DTE Energy Music Theater in Clarkston, Michigan, make sure you plan ahead of time to stop in at one of the best and most innovative outdoor lounges.
Courtesy of Lume Cannabis Co. and experimental marketing agency, The Broad Collective, the two have partnered together to create a concept treehouse-inspired outdoor smoke lounge and showroom.
The Broad Collective is known for helping agencies and brands bring their visions to life via a uniquely curated experience. Most of their work focuses on the people, places, and things the company loves the most, which is why they’ve partnered with one of the leading cannabis brands in North America.
Lume Cannabis Co. isn’t your average cannabis retailer; they’re go-getters who strive to allow consumers to experience their favorite herb to its maximum potential.
Lume seeks the good to make it better, and their thoroughly designed storefronts and intricately grown cannabis are created solely for the user to make the most out of any experience.
In one of Lume’s most innovative projects yet, they’ve partnered with The Broad Collective to create an outdoor treehouse-like cannabis lounge and showroom.
The goal for Lume was to create a ground-level space for educational purposes and to help relax concertgoers before their big night out. Lume also partnered with Britten Inc. to help get their industry knowledge and help bring the Lume Treehouse into existence.
Britten rendered a general layout of what to expect when heading to Lume’s new Treehouse experience using 3D-modelling software. In the short video, viewers can see the 6,000 square foot lounge decorated with lights, ample seating, and eager customers looking to know more about the herb they’re buying.
WoodWorks™ engineered the unique 15′ x 20′ showroom centerpiece that holds Lume’s best and most sought-after products. After that, they headed over to DTE Energy Music Theater and constructed Lume’s centerpiece showroom on-site.
They also added a garage door to give the space a memorable and refreshing open-air look and feel. The space has sleek custom-built display cases, shelving units, wooden signage, detailed metalwork, and sturdy drink rails.
Lume is excited to help concertgoers learn more about their products and mission before heading down to the show, and The Broad Collective co-founder Ali Parker says that it’s a beautiful and welcoming space that perfectly “represents the Lume brand.”
She concluded that this is an excellent place for first-time cannabis users to learn more about the plant without feeling intimidated or afraid to ask questions.