Cannabis technology and software infrastructure provider WM Technology, Inc., owner of Weedmaps, released a report on Tuesday featuring data and insights on the marketplace, cannabis industry trends, cultural revelations and the persistent questions at the center of the cannabis conversation in America today.
Titled “Cannabis in America,” insights in the report validate what is witnessed daily: “The stigma around cannabis is fading as it becomes more embedded in our culture and daily lives,” says Chris Beals, CEO of WM Technology.
“This report highlights attitudes and trends within the industry by providing data and information directly from consumers — an important step as we work towards the goal of building a transparent and inclusive cannabis economy.”
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As an increasing number of states back cannabis-friendly measures and federal legalization efforts multiply, the business of cannabis is entering a critical period where it needs to become more sophisticated and diverse. Guiding these insights are the following findings from the Weedmaps report:
While the tangible impact of cannabis legalization varies from state to state, many people who don’t consume cannabis are not certain they have seen nor understand how cannabis legalization impacts them and their communities, the report assures.
However, when asked about the general effect of cannabis legalization in the U.S., many non-consumers cited a positive impact:
American consumers continue to bring heightened awareness to socioeconomic disparities, driving business and community leaders to try to find more effective solutions.
And the cannabis industry is no exception to this trend. It's pretty much the opposite, according to Weedmaps' report on cannabis consumers:
As the industry grows, so does the range of product availability and the power of branding.
The rise of established brands and consumers’ connection to them is ultimately creating traction in the marketplace. Data suggests that personal experiences with cannabis products and brands build affinity and loyalty among consumers.
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Social taboos and shaming tactics are being challenged as cannabis consumption becomes more widespread and acceptable.
As cannabis consumers continue to expand and experiment, it is becoming
essential that credible, consistent and reliable information be made available to help create confidence and enhance the cannabis experience for experts and novices alike.
“Cannabis in America” features insights derived from Weedmaps’ orders data as well as bespoke research from four separate online surveys:
To see additional results from Weedmaps’ "Cannabis in America" report you can access the full report here.