A new cannabis film documentary entitled Lady Buds, releasing this weekend, explores the lives and challenges of female business owners.
The cannabis industry has heavily benefitted from niche documentaries, which present a professional way to educate viewers about the stigma of cannabis, its history on the War on Drugs or its effectiveness as a medicine. Films such as WEED (2013), featuring CNN’s Chief Medical Correspondent Sanjay Gupta, who opened up the conversation about medical cannabis to the nation. Weed the People (2018) explores the effectiveness of medical cannabis for children. Grass is Greener (2019) examines the history of music and its depiction of the War on Drugs.
Now it’s time to enjoy a new cinematic adventure in the form of Lady Buds—a unique perspective about female cannabis business owners from all walks of life.
Lady Buds recounts the lives and businesses of a diverse cast of individuals in Northern California, varying in race, age and sexual orientation. Seven women, who represent six cannabis businesses, are featured in Lady Buds: Sue Taylor, Chiah Rodriques, Felicia Carbajal, Karyn Wagner and The Bud Sisters (Pearl Moon and Dr. Joyce Centofanti). From cultivation to dispensary ownership and topical creation, these women all faced numerous challenges during the 2017-2019 window when the documentary was filmed. Lady Buds presents an intimate look at the lives of each subject, but also challenges the stereotypes both of “stoners” in general, as well as those of women in the industry.
Check out this exclusive clip from the film, featuring Karyn Wagner who shares an experience that her business ran into shortly after legalization in California went live. Enjoy this sneak peek!
High Times conducted an exclusive interview with Director, Producer and Writer Chris J. Russo in the High Times’ November Issue, aka the Women’s Issue, where she offered an inside look at her film and what kind of experience it presents to audiences. According to Russo, Lady Buds is the first of its kind—and it all began with a statistic about women in the industry that stuck with her. A few key studies have produced some shocking data about women in the industry, or lack thereof.
Back in 2015, according to a study conducted by Marijuana Business Daily (MBD), 36 percent of women held executive roles in the industry. By 2017, that percentage dropped by 26.9 percent, and then increased back up to 36.8 percent by 2019. MBD’s 2021 report entitled “Women & Minorities in the Cannabis Industry” shows a continued decline both in women, as well as people of color.
Lady Buds illuminates the issues that women face in this industry, but also highlights the challenges of all small cannabis businesses fighting to compete with larger cannabis corporations. “This film is kind of nothing like you’ve ever seen before because there hasn’t ever really been a film that’s showed such a wide range of areas that’s just like seeing it through a female lens,” Russo told High Times. “In my film, you explore the challenges of the entire supply chain with the women who are directly engaged in it. I like to make films that I want to see, so I want see more women in the positions of power in roles that are very positive.”
If you live near Los Angeles or San Francisco, check out the following live theatrical events:
November 26-27: Glendale Laemmle Theatre, 207 N. Maryland Ave., Glendale, CA 91206
November 29: Roxie Theater, 3117 16th St. San Francisco, CA 94103
The film will be releasing in select theaters on November 26, and will also be available on video on demand services such as iTunes.