Working It Out: Will THC Infused Sports Drinks Improve Category Performance?

Mon, Sep 16

Our SVP/Marketing Jay O’Malley discusses the popularity of Vibations and the growth of the THC beverages category in this @BevNET story: https://t.co/8fZGG97SY4 $mrmd #cannabis #potstocks #Msogang

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After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived...

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