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Young, sober, and ready to party: the rise of Gen Z's booze-free nightlife

Fri, Jan 17

“As cannabis legalization expands and the hemp market grows, we are seeing adults shift from alcohol use to cannabis consumption, particularly in the 21-27 age group.” - @Boris_Jordan discussing Select Zero Proof Hemp Seltzer in @BusinessInsider: https://t.co/6KHuypFLn7 $CURA

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Gen Z is excited to hang out and see each other — but not necessarily over an alcoholic drink. That's a big opportunity for some businesses.

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