Former California cannabis edibles maker talks pivot to drinks and hemp
Green Market Report
Mon, Jan 20
Key Points
- Kenny Morrison founded Venice Cookie Co. in 2008 during the peak of the medical marijuana industry in Southern California.
- Over time, new state regulations imposed on the industry caused difficulties for many businesses, prompting Morrison to shift focus.
- Morrison decided to concentrate on a single product line, pre-rolled joints, in response to the challenges posed by regulations.
- The article discusses the evolution of Venice Cookie Co. in response to changing industry dynamics and regulations.
Kenny Morrison launched his marijuana edibles company, Venice Cookie Co., in 2008, at the height of the preregulation medical marijuana industry boom in Southern California. A dozen years later, after watching new state regulations strangle much of the industry with red tape, Morrison decided to focus instead on a single...
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