Canadian cannabis producer rebrands as Organigram Global

Canadian cannabis producer Organigram Holdings has rebranded to Organigram Global as it seeks to expand its presence in the international market.

The rebrand includes a new logo, refreshed visual identity and a new website, according to a Wednesday news release.

The name change was greenlighted by Organigram stockholders but still must be approved by the Toronto Stock Exchange.

Organigram said its international expansion plans include:

“As Organigram has grown from its roots in Atlantic Canada to become a global player, our identity needed to evolve alongside our business,” CEO Beena Goldenberg said in a statement.

“We’re not just a Canadian success story – we are a global cannabis innovator, exporting premium products, expanding, into international markets and shaping the future of the cannabis industry.

“Our new brand identity is a powerful reflection of who we are today.”

New Brunswick-headquartered Organigram continues to look for opportunities for its strategic investment arm, Jupiter, which is designed to accelerate the company’s global growth.

“Organigram Global is more than a new name – it’s a statement of intent,” Megan McCrae, the company’s senior vice president of global brands and corporate affairs, said in a statement.

“We are growing. We are leading. And we are bringing the best of Canadian cannabis to the world.”

Organigram shares trade as OGI on Toronto Stock Exchange and Nasdaq.