Weed® Teams Up With Khalifa Kush to Launch Global Well-Being Brand Powered by Cannabis Culture and AI

Founded in 2015 by multi-platinum-selling, GRAMMY® and Golden Globe® Award-nominated recording artist Wiz Khalifa, Khalifa Kush has grown to become the largest celebrity cannabis brand in the world, according to Hoodie Analytics.

DJ Saul, Khalifa Kush’s CEO, and Tim Hunkele, Khalifa Kush’s Co-Founder & COO, will join the Board of Advisors for Weed, providing executive advisory services as Weed plans to develop and commercialize its suite of Weed branded well-being lifestyle products via a robust licensing strategy.

“This partnership unlocks new avenues to further destigmatize weed — at a pivotal moment in the industry’s evolution,” said DJ Saul, CEO of Khalifa Kush. “We’re looking forward to working with a like-minded, talented team to continue delivering world-class products and experiences.”

“We could not be more excited about our partnership with Khalifa Kush and their team. Launching a global well-being brand that is literally named Weed® deserves to have a partnership with the world’s best in the “weed” business. The leadership at Khalifa Kush, along with Wiz himself, have a longstanding reputation of excellence. We could not be more excited about this journey together!” says Darin Phillips, CEO of Weed®.

Over the past five years, the Weed team has directed millions of dollars towards intellectual-property acquisition, product development, Web3, and AI. Weed gained its edge by securing trademark protection for the WEED® name across health, cosmetics, food, beverages, and many other industries. The result is a convergence of IP, advanced AI, decentralized Web3 design, and a brand with true cross-cultural resonance.

Phillips explained that the AI model will be an absolute gamechanger, “We have the brightest engineers in the world currently developing a proprietary, uncensored AI model built for a casual and thoughtful all-in-one user experience. Trained on petabytes of data, our model will operate specific to the domain of well-being, ranging from lifestyle content to a unique way of speaking, thinking, and being.”

By weaving technology with culture, the company recasts the word “weed” as shorthand for happiness, contentment, and personal fulfillment. With a 500-year etymology, and 360,000 searches per month on Google alone, the term Weed is more than cannabis; it will now represent a commitment to complete well-being. So, no matter what the world throws at you, “Take the High Road.”

For more information, visit www.weedvault.com