Report: Cannabis-Infused Products Market Valued at $33 Billion in 2025, Expected to Reach $78.5 Billion by 2029

The report attributes the sector’s rapid expansion to continued marijuana legalization, rising consumer interest in wellness-focused products, and growing investment in innovation. The increased popularity of e-commerce platforms is also cited as a major driver, with online sales making infused products more accessible than ever. Companies like Curaleaf, Aurora Cannabis, and Tilray are among the industry leaders pushing the category forward. In North America—the largest regional market—these companies and others are leveraging advancements like SoRSE emulsion technology to enhance the taste and effectiveness of infused beverages and edibles. SoRSE’s water-soluble emulsions are designed to improve cannabinoid bioavailability, allowing for faster and more consistent effects while eliminating the bitter aftertaste often associated with cannabis.

Aurora recently rolled out a new line of drinks featuring this technology, including Neon Rush and Pineapple Coconut Fizz. Meanwhile, Organigram Holdings’ December acquisition of Motif Labs has further bolstered its position in the infused segment.

Beyond beverages, the cannabis-infused market encompasses a wide array of products, from skincare and cosmetics to gummies and intimate lubricants. The report notes rising demand across all categories, with both medical and recreational users driving growth.

Legalization trends, coupled with growing interest in cannabinoids like CBD and CBN, are expected to continue reshaping consumer markets well into the next decade.