Cannabis Retailers See Sales Surge With New Shopping Models

As the cannabis industry evolves and competition heats up, some retailers are re-imagining the consumer shopping experience. And their efforts are translating into increased sales.

Chicago-based marijuana multistate operator Verano Holdings Corp. recently unveiled what it’s calling a “bodega-style” cannabis store in Phoenix.

Verano’s Zen Leaf Phoenix-Cave Creek location gives visitors the opportunity to browse and choose the cannabis items they want – just like they would at any other retailer – rather than stand at a counter and talk to a budtender in order to peruse product.

Customers can pick up a package and read the label to see the product information, including the THC and CBD content and terpene profile.

That’s something they’re less likely to do when they’re standing in front of an employee at the counter, company officials believe.

Read the full article at MJBizDaily