TooHi Launches a New Category: Recovery for Modern Cannabis Consumers
For years, innovation in cannabis has largely focused on enhancing the experience with stronger strains, new delivery formats, and accessories designed to elevate consumption. What has been almost entirely overlooked is the other side of that journey – what happens when the experience becomes too much, or when a consumer simply wants to return to a clear and balanced state of mind FAST.
A new Arizona-based brand, TooHi, is stepping into that space and creating what it believes to be an entirely fresh category: cannabis recovery. Rather than offering a new way to consume THC or CBD, TooHi has developed a patent-pending soft gel formulated to help users regain clarity and rebalance after overconsumption.
A Different Approach
Unlike cannabis products that live entirely within dispensary walls, TooHi positions itself as a wellness solution that crosses categories. Its formulation contains no THC, CBD, or hemp-derived compounds. Instead, it combines natural ingredients designed to help consumers clear their head and find equilibrium without adding more cannabis to their system.
Founder Cody Michaels, 21, describes the product as a response to a real gap in the market: “We all know there are thousands of options to elevate a high, but very few that focus on helping people come back down when they need to. That gap was obvious to me. TooHi is about giving people that option – to enjoy cannabis on their terms without losing control of their day.”
Omnichannel Availability
One of the more interesting aspects of TooHi’s launch is where it can be found. While most cannabis-adjacent products remain tied to dispensary retail, TooHi has taken a broad, omnichannel route—embracing a wide range of platforms. The product is available on Amazon and TikTok Shop for B2C.
Shop online: TooHi Amazon Store | TooHi TikTok Store
Just the Beginning
While the company is currently focused on a single flagship product, TooHi’s entry into the market points to a broader movement: a recognition that cannabis culture now includes a spectrum of experiences; from the highs itself to the moments afterward when balance is needed.
As the conversation around cannabis matures, TooHi’s early success suggests that recovery products could become a permanent part of the landscape, giving both new and experienced consumers a way to engage with cannabis more comfortably and responsibly.