Google Ads to Launch Cannabis Advertising Pilot in Canada

Google Ads is launching a limited pilot program in Canada, allowing cannabis-related product types or services to utilize the online advertising platform.

Participation in this program will be restricted to federally licensed cannabis producers in Canada, where the federal government licenses and regulates commercial cannabis production through Health Canada while the provinces oversee their own cannabis distribution and sales.

In a post on August 20, the American multinational technology company said the pilot project will run on Search only, beginning August 25, 2025 and will last for up to 20 weeks. Google says the goal of the pilot project is to explore user interest and inform any potential future policy updates.

Read the full article at StratCann