Highly Enlightened: Christine Apple, Founder & CEO of Grön

Christine Apple is the Founder and CEO of Grön, one of the most recognizable edibles brands in the U.S. Before launching Grön from her basement in Oregon, she spent years working with jurisdictions and regulators—experience that gave her an early, practical understanding of cannabis compliance as the industry took shape.

Under her leadership, Grön has expanded its footprint and product range, introducing single-serve edibles with the “Mega” line and developing formulations featuring minor cannabinoids. More recently, the company has leaned into rosin-based edibles, aligning with a broader shift toward plant-forward, connoisseur products.

In this episode of Highly Enlightened, host Jon Purow talks with Christine about her path from architecture to cannabis entrepreneurship, the philosophy guiding Grön’s growth, and how the company balances innovation with regulation. Their discussion also covers shifting consumer trends—from sleep-oriented products to high-dose edibles—and what it takes to build a lasting brand in an industry that never slows down.

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