Chicago’s United Center is First Major U.S. Venue to Offer THC Drinks  

Chicago’s United Center has entered into a multi-year partnership with cannabis brands Señorita and RYTHM to bring hemp-derived THC drinks to the venue. The deal is the first in the U.S. between a major arena and a cannabis brand to offer THC beverages to concert and live event attendees. 

The beverages will be available at grab-and-go stations, venue bars, and a dedicated Señorita mobile branded bar.    

In a statement, Ben Kovler, RYTHM, Inc. chairman and interim CEO, called the partnership “a major milestone for the city of Chicago,” adding that the company is “proud to partner with the United Center to offer Illinois’ leading THC beverages.”  

“Bringing Señorita and RYTHM to the United Center reflects a simple truth: consumers want non-alcoholic options, and leading venues are responding. The United Center is one of the world’s premier venues and continues to set the standard for live entertainment with the introduction of these modern, responsible options.” — Kovler in a press release 

The partnership will launch next month with special giveaways and non-infused samples at two shows: The New Edition Way Tour with New Edition, Boyz II Men, and Toni Braxton on February 4, and the Life Is a Highway Tour with Rascal Flatts, Lauren Alaina, and Chris Lane on February 6. 

Joe Myhra, United Center chief operating officer, in a statement called the partnership “a natural fit for the United Center experience” as the venue continues “to evolve offerings” for United Center guests.  

The initial lineup will include four 5-milligram options, including Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma.