Canadian cannabis prices level off as retail sales continue to climb

Retail cannabis sales in Canada bounced back in November 2025 following a significant decline in October due to a strike that led to significantly lower sales in BC from late September to late October.

After dropping to $448.3 million in October, retail cannabis sales bounced back to $477.9 million in November, according to the most recent figures from Statistics Canada, up nearly 5% year-over-year from $457.1 million in November 2024.

Note: Statistics Canada routinely updates and refines its monthly figures as new information becomes available.

Unsurprisingly, Ontario had the highest sales in Canada at $177.8 million, down from $183.9 million in November 2024.

Alberta continued to rank second-highest in cannabis sales in Canada at $81.3 million, up from $79.7 million in November 2024.

BC had the third-highest sales with $78.2 million, up from $72 million a year prior. Quebec was in a close fourth, with $67.6 million, up from $51.8 million a year prior.

Manitoba and Saskatchewan were in a close fifth and sixth places at $21 million and $19.4 million, respectively, with both up year-over-year.

Nova Scotia had the highest cannabis sales in Atlantic Canada, with $10.9 million; Newfoundland and Labrador, $9.1 million; New Brunswick, $7.8 million; and PEI, $2.3 million. Each province saw year-over-year increases except for New Brunswick, which showed a 4% decline. Atlantic Canada sold $30.1 million worth of cannabis in total in November 2025.

Yukon, with a population of about 48 thousand, has $1.2 million in sales.

As of January 2026, there were 3,843 cannabis stores open or authorized to open in Canada.

While retail sales continue to show growth in Canada, the consumer price of recreational cannabis in Canada has continued to decline slightly, although at a slower pace than in previous years.

In December 2025, prices across Canada declined by just 0.1 percentage point from the previous month and by 1.7 percentage points from December 2024.

Each province, though, shows much more fluctuation. Monthly declines in December 2025 were due to a 1 percentage point decline in Alberta and a 3 percentage point decline in Whitehorse, Yukon, offset by a 4.7 percentage point increase in PEI. All other provinces stayed level.

Year-over-year, nearly every province showed declines, except for Quebec and Newfoundland and Labrador, which stayed the same, and Saskatchewan, which showed a 0.9 percentage point increase in prices.

Atlantic Canada had the biggest annual declines in cannabis prices. Nova Scotia showed the largest year-over-year decline, 9.7 percentage points, followed by New Brunswick at 7.2 percentage points, and PEI at 4.9 percentage points.

These changes are relative to the baseline of pricing for cannabis established in each province or territory at the beginning of legalization in 2018.

The Consumer Price Index (CPI) is an indicator of changes in the prices Canadians pay for goods and services. It measures price change by comparing, over time, the cost of a fixed basket of goods and services.

For cannabis, the baseline price was established in December 2018 at 100, in the first months of legalization. Since then, the price has mostly declined, except for a few small and brief monthly or bi-monthly increases. While the first few years of legal cannabis saw prices drop by about 8-9% a year, prices since December 2023 have decreased at a more modest rate.

By December 2019, the price index for non-medical cannabis in Canada had fallen to 90.5, with further declines in the subsequent years: