Report: Global Cannabis Tourism Market Projected to Reach $26.9 Billion by 2032
- The global cannabis tourism market is expected to more than double from $11 billion in 2025 to $26.9 billion by 2032, growing at a 13.7% compound annual growth rate.
- Growth is driven by expanding recreational marijuana legalization, shifting public attitudes, and increasing demand for cannabis-related travel experiences like dispensary visits, cultivation tours, and cannabis-friendly accommodations.
- Key established cannabis tourism markets include Canada, the Netherlands, and U.S. states like California, Colorado, Nevada, Oregon, and Washington, while emerging markets include Thailand and Uruguay.
- The 25-to-44 age group is the largest and fastest-growing segment, with hotels, resorts, and travel operators adapting by providing cannabis-friendly accommodations, lounges, and curated experiences to meet rising demand.
The global cannabis tourism market is projected to more than double over the next several years, reaching $26.9 billion by 2032, according to a new market report released today.
The report, from Research and Markets, estimates the cannabis tourism market was valued at $11 billion in 2025. It projects the market will grow at a compound annual growth rate of 13.7% from 2025 through 2032.
The growth is being driven by the continued expansion of recreational marijuana legalization, changing public attitudes toward cannabis and increased interest in travel experiences centered on wellness, food, cultivation tours and legal consumption spaces.
Cannabis tourism includes a range of activities tied to legal marijuana markets, including dispensary visits, cultivation tours, social consumption lounges, cannabis-friendly lodging, infused dining experiences, spa treatments and wellness retreats. The report says the sector is increasingly appealing to travelers looking for cannabis-related experiences in places where marijuana is legal and regulated.
The report identifies established markets such as Canada, the Netherlands and several U.S. states, including California, Colorado and Nevada, as leading destinations for cannabis tourism. It also notes that Oregon and Washington have developed tourism offerings tied to marijuana farms, social spaces and cannabis-friendly experiences.
Outside North America and Europe, the report points to Thailand and Uruguay as emerging cannabis tourism markets, with both countries positioned to attract international travelers as their marijuana policies continue to develop.
In the United States, the cannabis tourism market was valued at $3.2 billion in 2025. China’s market is projected to grow at a 13% compound annual growth rate, reaching $4.6 billion by 2032, according to the report.
The 25-to-44 age group is expected to be the largest and fastest-growing segment, reaching $14.2 billion by 2032 with a 15.4% compound annual growth rate. The 18-to-24 age group is projected to grow at a 12.7% rate over the same period.
The report says hotels, resorts, travel operators and private rentals are adapting to increased demand by offering cannabis-friendly accommodations, designated consumption areas and curated tourism experiences. It also points to the expansion of cannabis cafes, lounges and high-end offerings such as pairing dinners and VIP club access as part of the market’s growth.
Companies featured in the report include Cannabis Tours, Colorado Cannabis Tours, Denver Marijuana Tours, Emerald Farm Tours, Humboldt Cannabis Tours, Las Vegas Cannabis Tours, Portland Cannabis Tours, San Francisco Cannabis Tours and Seattle Cannabis Tours.