T. Rowe Price Bets Big on AI
- T. Rowe Price announced leadership enhancements to accelerate and responsibly scale its firmwide AI strategy, strengthening AI leadership in Investments and Global Distribution and building on its Technology, Data, and Operations foundation.
- The firm has developed an enterprise AI foundation with dedicated teams, broader AI tool access, active use case development, and enhanced risk oversight to focus on high-value use cases that improve investment insight, client and associate experience, and business value.
- Within Investments, T. Rowe Price is expanding its Investment AI Solutions group to help investors consistently apply AI across asset classes by advancing AI products, education, partnerships, and research to complement human expertise.
- A dedicated AI strategy and transformation team in Global Distribution aims to improve client engagement, deepen associate capabilities, and accelerate innovation by prioritizing and scaling AI use cases aligned with the firm’s growth agenda.
BALTIMORE, Aug. 13, 2026 /PRNewswire/ — T. Rowe Price (NASDAQ: TROW) today announced leadership enhancements that support its firmwide artificial intelligence (AI) strategy and are designed to accelerate responsible adoption, scale practical AI capabilities, and translate AI innovation into value for clients, associates, and the business. The updates strengthen AI leadership within Investments and Global Distribution and build on the enterprise Technology, Data, and Operations foundation established to support scale and innovation.
The firm has built a strong enterprise AI foundation to support its strategy, including dedicated Technology, Data, and Operations capabilities, active use case development across key business areas, broader associate access to AI tools, and enhanced risk oversight to enable responsible scaling. These latest enhancements are designed to accelerate the momentum of AI work already underway across the firm, ensuring adoption is focused on high-value use cases that strengthen investment insight, improve the client and associate experience, and enhance the firm’s ability to deliver value for clients.
Within Investments, T. Rowe Price is expanding its Investment AI Solutions organization as a core pillar of the firm’s AI strategy, with a focus on helping investors apply AI consistently across asset classes while accelerating the development and adoption of AI-enabled capabilities. Focused teams will advance agentic AI products, education, strategic partnerships, experimentation, and research, helping investment professionals use AI to sharpen analysis, improve productivity, and complement the human expertise that distinguishes the firm’s investment process.
In Global Distribution, a dedicated AI strategy and transformation team will advance the client engagement pillar of the firm’s AI strategy, with a multiyear vision for how AI can improve client experience, deepen client engagement, strengthen associate capabilities, and accelerate innovation. The team will work across Global Distribution and with enterprise partners to prioritize and scale practical AI use cases that support the firm’s broader growth and innovation agenda.
These business-led teams are supported by enterprise AI capabilities within Technology, Data, and Operations, including T. Rowe Price Labs, which serves as a scaling engine for the firm’s AI strategy by partnering with business units to advance innovation, enhance analytical capabilities, and support responsible AI use. The firm has also strengthened AI, model, and technology risk oversight to help ensure governance keeps pace as adoption scales.
AI is reshaping our industry, and our strategy is to apply it in ways that are innovative, client-centered, and grounded in the strengths that have long defined T. Rowe Price. These enhancements bring greater focus to the work already underway across Investments, Global Distribution, and Technology, Data, and Operations as we scale AI capabilities responsibly across the firm.
“Our distribution strategy is centered on meeting clients where they are and delivering the insights, solutions, and service they need with greater speed and relevance,” said Dee Sawyer, head of Global Distribution. “AI is an important enabler of that strategy. By applying it thoughtfully across Global Distribution, our teams can work more effectively, deepen client engagement, and continue modernizing the way we support clients and grow the business.”
“Scaling AI responsibly requires the technology, data, operating discipline, and governance to turn promising ideas into durable capabilities,” said Ramon Richards, global head of Technology, Data, and Operations and chief technology officer. “We are building the enterprise foundation that allows AI strategy to move from ambition to execution—helping teams across T. Rowe Price move with greater focus and pace and apply AI in ways that create tangible value for clients, associates, and the business.”
Key teams advancing the firm’s AI strategy include:
ABOUT T. ROWE PRICE
T. Rowe Price (NASDAQ-GS: TROW) is a leading global asset management firm, entrusted with managing $1.87 trillion in client assets as of July 31, 2026, about two-thirds of which are retirement-related. Renowned for nearly 90 years of investment excellence, retirement leadership, and independent proprietary research, the firm leverages its longstanding expertise to ask better questions that can drive better investment decisions. Built on a culture of integrity and prioritizing client interests, T. Rowe Price empowers millions of investors worldwide to thrive amid evolving markets. Visit troweprice.com/newsroom for news and public policy commentary.
Original press release