Intoxicating Hemp Businesses Consider Their Future as a Federal Ban Looms
Cannabiswire
Tue, Sep 1
Key Points
- Cantrip, a popular intoxicating hemp beverage brand, is planning to take a break from the hemp industry.
- The brand has expanded its presence to dozens of states through retailers like Total Wine.
- New federal restrictions threaten to ban THC-infused hemp products like those Cantrip sells by the end of the year.
- CEO Adam Terry intends to pause the hemp beverage line as Congress continues to debate the industry's future regulations.
Cantrip is planning to take a break from the hemp industry. The intoxicating hemp beverage brand has grown in popularity in recent years, and is now sold in dozens of states at retailers like Total Wine. But that growth is bumping up against new federal restrictions that would, unless delayed or reversed, ban the THC-infused products that Cantrip sells by year’s end. So, as Congress continues to debate what to do with the industry, CEO and founder Adam Terry plans to pivot and let his hemp beverage line hibernate.
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