Role Summary:

Verano is seeking a Senior Manager, Social Media to lead and elevate our social media presence across both our Retail and CPG portfolios. This role will oversee the social media team, developing and executing a best-in-class strategy that drives brand engagement, audience growth, and measurable impact. The ideal candidate is a platform-native social expert with a pulse on cultural trends, a data-driven approach, and a passion for building engaged communities.

Reports to:

Director of Brand Marketing

Essential Duties and Responsibilities:

• Content Strategy & Content Development: Lead the development of a bold, innovative, and scroll-stopping content strategy that drives engagement, builds brand affinity, and differentiates Verano across all platforms.
• Platform Expertise: Stay ahead of social media trends, emerging platforms and algorithm shifts to ensure Verano remains at the forefront of the evolving digital landscape. 
• Community Building: Cultivate an engaged and loyal audience by fostering meaningful interactions, responding in real-time, and building an insider program for hyper-engaged consumers.
• Cross-Functional Collaboration: Partner with Retail, Product, Creative and PR teams to bring cohesive, integrated campaigns to life across social. 
• Performance Analysis: Define success metrics, set KPIs, and leverage date-driven insights to refine strategies, improve engagement, and maximize ROI. 
• Budget & Resource Management: Develop and manage the social media budget, ensuring efficient allocation of resources for paid + organic initiatives. 

Minimum Qualifications:

• 6+ years of experience, with at least 3+ years in a leadership role within an agency, brand or media organization.
• Strong creative instincts with a passion for storytelling, brand voice, and community-building. 
• Proven track record of leading and scaling successful social media campaigns. 
• Strong knowledge of social media platforms (Instagram, TikTok, Twitter, LinkedIn, YouTube, etc.) and best practices.
• Exceptional project management skills: ability to own multiple, high-priority or complex projects at once
• Hands-on ability to assist with content creation (photography, videography, or editing skills are a plus).
• Ability to work with agility, tight deadlines, and a strong sense of urgency.
• Genuine interest in and passion for the cannabis industry is required

This role is hybrid and requires 4 days per week onsite in Chicago, IL (224 W. Hill St, Chicago IL 60610).

Verano requires applicants to have permanent United States work authorization (U.S. citizen or Permanent Resident).

About Verano:

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 14 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com.