Key Points
- Leafly is a tech company aiming to revolutionize the cannabis industry by providing information to millions of users
- They are seeking a Business Development Representative in the Central Time Zone to help build partnerships and qualify leads for the sales team
- Responsibilities include prospecting new cannabis businesses, setting up discovery calls, building relationships, and staying informed on industry trends
- Leafly offers competitive salary, paid time off, health insurance, 401k, and a fully remote work environment.
Leafly
@leafly
Worldwide
Cannabis news, strains, & more from the world’s #cannabis marketplace. Following our account confirms you're 21+ years old. If it ain't on Leafly...
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Business Development Representative (Central Time Zone)
HELP US MAKE HISTORY
At Leafly, we’re on a mission to revolutionize how the world experiences cannabis. What started as a humble spreadsheet is now the world’s largest cannabis information resource—trusted by millions to discover strains, connect with dispensaries, explore products, and stay informed.
We're a tech company in a fast-moving, highly regulated industry. That means constant growth, endless challenges, and a whole lot of opportunity. A career at Leafly is part startup hustle, part social mission, and part major tech company. If you’re passionate, innovative, and driven, you’ll thrive here.
We’re growing fast and looking for a Business Development Representative (SDR/BDR) to help fuel our expansion by building relationships with potential partners and qualifying new opportunities for our sales team
What You’ll Do:
As a Business Development Representative, you’ll be the tip of the spear for Leafly’s revenue team—finding, qualifying, and nurturing opportunities with cannabis brands, retailers, and partners. You’ll use a mix of research, outreach, and hustle to help our sales team drive growth in this emerging, high-potential market.
Your Day-to-Day:
- Prospect new cannabis businesses via outbound outreach (cold email, calls, LinkedIn, etc., 50 – 70 calls/emails per day) to generate and qualify leads
- Set up discovery calls and demos for Market Managers & Account Directors through outbound outreach and inbound lead follow-up
- Build and maintain strong relationships with cannabis retailers, brands, and operators
- Collaborate with sales team to create strategic outreach campaigns and hand off qualified opportunities
- Conduct needs assessment conversations to understand business goals and pain points
- Stay informed on cannabis industry trends, state-by-state regulations, and Leafly’s competitive edge
- Keep detailed records of interactions and lead progress in CRM (HubSpot/Salesforce)
- Research and add new, relevant brands and partners to Leafly’s database
- Gather marketplace intel and share feedback with the product and marketing teams
What We're Looking For:
- Must be able to work M-F 9am-6pm Central Time
- 1–3 years of experience in a sales or sales/business development role
- Experience in cannabis or SaaS sales a major plus
- Strong communication skills—both written and verbal
- Highly motivated with a self-starter mindset and a competitive edge
- Comfortable with a fast-paced, quota-driven environment
- Technical aptitude and familiarity with CRM tools (Salesforce preferred)
- Proven ability to manage multiple conversations and move leads through a pipeline
- Bachelor’s or Associate’s degree in a business-related field preferred
WHAT LEAFLY CAN OFFER
- Competitive salary
- Paid Time Off Accrual up to 4 weeks
- Paid sick leave
- Paid holidays
- 12 weeks paid parental leave after 1 year of employment
- 100% employer paid premiums for health insurance for employee/75% paid for dependents
- 401k (U.S.) with up to 3.5% employer match
- Pet insurance
- Flexible work schedule
- Fully remote work environment
ABOUT LEAFLY
Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has since grown into the leading legal cannabis marketplace in the U.S. helping over 100 million annual visitors discover the right cannabis for them and buy it from local dispensaries, for pickup or delivery.
What’s more, Leafly is the world’s largest trusted resource for cannabis education, information, news, and trends. From our extensive strain database and Cannabis 101 to our flagship Jobs Report and Social Impact hub, Leafly plays a vital role in destigmatizing cannabis and helping consumers understand the power the plant can play in their own lives. We also partner with other mission-driven organizations to build a more just and equitable industry for all.
But here’s what you really want to know: a career at Leafly is exciting, rewarding, and ripe with opportunities for growth. We value creative thinkers, and offer competitive salary and benefits, excellent perks, incredible work culture, and the promise that you’ll never be bored. As a company, we’ve done some pretty amazing things—but none of it is possible without the amazing people who make up our team. If you join us, you can be sure that you’ll be joining a strong, innovative, and passionate group of individuals on a mission to change the world for the better.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.
Seattle Pay Range
$52,000 - $65,000 On Target Earnings ($20/hr-$25/hr base salary with potential to earn $10.4k-$13k in variable incentive compensation)
Salary will be adjusted based on geographic location.
Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has since grown into the leading legal cannabis marketplace in the U.S. helping over 100 million annual visitors discover the right cannabis for them and buy it from local dispensaries, for pickup or delivery.
What’s more, Leafly is the world’s largest trusted resource for cannabis education, information, news, and trends. From our extensive strain database and Cannabis 101 to our flagship Jobs Report and Social Impact hub, Leafly plays a vital role in destigmatizing cannabis and helping consumers understand the power the plant can play in their own lives. We also partner with other mission-driven organizations to build a more just and equitable industry for all.
But here’s what you really want to know: a career at Leafly is exciting, rewarding, and ripe with opportunities for growth. We value creative thinkers, and offer competitive salary and benefits, excellent perks, incredible work culture, and the promise that you’ll never be bored. As a company, we’ve done some pretty amazing things—but none of it is possible without the amazing people who make up our team. If you join us, you can be sure that you’ll be joining a strong, innovative, and passionate group of individuals on a mission to change the world for the better.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.
Seattle Pay Range
$52,000 - $65,000 On Target Earnings ($20/hr-$25/hr base salary with potential to earn $10.4k-$13k in variable incentive compensation)
Salary will be adjusted based on geographic location.
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