Key Points
- Tilray Beer is seeking a Key Account Manager to increase sales of its craft brews in key markets and reinvigorate the craft beer sector
- The role involves building strong relationships with customers, executing corporate programs, and driving distribution and promotional strategies
- Skills and attributes required include effective communication, expertise in analyzing data, and a passion for the beverage/alcohol industry
- The compensation for the position ranges from $90-115k annually plus benefits including health coverage, paid holidays, and beer, with opportunities for future development and career progression within the company
Tilray
@tilray
A leading global cannabis-lifestyle and CPG company. Following confirms you're 19+. $TLRY
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Key Account Manager - Tilray Beverages
(Metropolitan Area NYC; hybrid)
About Tilray Beer
Tilray Beer, a division of Tilray Brands Inc., is seeking personable, reliable, organized, and driven lovers of the good life to increase sales of its beloved craft brews in several of its key markets. In this role you will be responsible for building strong relationships with our customers and forging indelible connections between brands and consumers by making our products available, visible, relevant, recommended, and perfectly enjoyed every time. Our ambition is to reinvigorate the craft beer sector, becoming the fastest growing craft beer suppliers in the U.S. To achieve this, we need the very best talent on our team. Feel inspired? Then this may be the opportunity for you. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!
Job Summary
The Key Account Manager (KAM) plays a pivotal role in cultivating and sustaining high-impact relationships across designated on- and off-premise accounts within the market. This role is responsible for driving distribution, promotional execution, and pricing strategies, while also influencing key retail partners through clear communication and consistent engagement. Success in this position requires a sharp understanding of industry best practices, competitive dynamics, and evolving craft beer trends.
The Key Account Manager (KAM) plays a pivotal role in cultivating and sustaining high-impact relationships across designated on- and off-premise accounts within the market. This role is responsible for driving distribution, promotional execution, and pricing strategies, while also influencing key retail partners through clear communication and consistent engagement. Success in this position requires a sharp understanding of industry best practices, competitive dynamics, and evolving craft beer trends.
Essential Duties and Responsibilities:
- Deliver comprehensive account management, executing corporate programs and brand promotions with precision and consistency across assigned accounts.
- Foster strong collaboration with local wholesaler and field sales teams to align execution priorities, amplify focus on strategic initiatives, and ensure seamless program delivery.
- Leverage data-driven insights to evaluate performance across key accounts and uncover opportunities for volume growth and market penetration.
- Partner with the Marketing Director to craft and implement tailored marketing and advertising strategies for priority chain accounts.
- Monitor and analyze territory sales performance to inform strategic planning and guide daily execution priorities.
- Provide accurate forecasting to operations teams to ensure reliable product availability and support demand planning.
- Act as a Category Captain by providing leadership, insights, and strategic guidance within the category.
- Execute distribution, promotional, and pricing strategies to maximize brand visibility and sales performance.
- Continuously identify opportunities for growth and innovation.
Skills and Attributes:
- Effective communication, presentation, follow-up, administrative, and organizational skills.
- High level of expertise in analyzing information and making informative based recommendations.
- Intermediate to expert-level proficiency in office-related software.
- Thorough knowledge of company products and industry best practices (beer and merchandise).
- Strong familiarity with syndicated data, software and measures is preferred.
- Strong leadership, supervisory, and communication skills.
- Passion and knowledge of the beverage/alcohol industry.
Education and Experience Requirement:
- Bachelor’s Degree in Business, Finance, Marketing, or related field preferred.
- Proven track record of meeting or exceeding sales objectives.
Physical Requirements:
- Conducts work in a sitting position primarily; however, this job requires walking, bending, stooping, and lifting.
- Significant travel and driving can be expected (up to 75%).
Key Performance Indicators (KPIs):
- Distribution Execution Rate
- Volume Growth in Key Accounts
- Program Compliance
- Forecast Accuracy
- Additional KPIs are at the Manager’s Discretion
Compensation:
- Pay based on experience
- Health, Dental, Vision and Prescription cover
- Paid Holidays and Vacation
- 401k
- Beer!
- Compensation: USD $90-115k/annually DOE + Bonus
We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting career you’ve always wanted!
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
Tilray Brands Inc. is an equal opportunity employer, committed to promoting diversity and inclusion in our workplace. As General Manager at Tilray Beer Division, you will have the opportunity to lead and grow a dynamic team, innovate and experiment with new ingredients and styles, and contribute to the success of one of the top craft breweries in the nation.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.
When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.
If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of Tilray, please send an email inquiry to infosec@tilray.com.
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