Key Points
- Sweetwater Brewing Company is seeking an Event Sales Manager who will be responsible for driving revenue through the successful sale and execution of private and corporate events.
- The role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams.
- The Event Sales Manager will oversee the entire sales cycle, from prospecting and proposal development to contract negotiation and post-event follow-up, while maintaining a high level of customer satisfaction.
- The ideal candidate should have 3+ years of event sales experience, strong leadership and team management skills, excellent communication and negotiation abilities, and a sales-driven mindset.
Tilray
@tilray
A leading global cannabis-lifestyle and CPG company. Following confirms you're 19+. $TLRY
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Event Sales Manager – SweetWater Brewing Company
(Atlanta, GA)
About Sweetwater Brewing Company
SweetWater Brewing Co has been making tasty brews in the heart of the south since 1997. What started as a pipe dream of two college buddies has turned into a dream job full of great adventures and lip-smackin’ beers. What would you expect from a couple of boys with more of a hankering for beers than for books. At SweetWater we like to say we’re not here for a long time, we’re here for a good time. It’s not just something that we say though, it’s how we live.
SweetWater Brewing Company is seeking a personable, reliable, and driven lover of the good life, who embraces our 420-lifestyle. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!
You will have the time of your life sharing our delicious SweetWater brews with like-minded, adventurous types. Hard chargers with an entrepreneurial spirit who approach business, music, and all aspects of life with the same vigor are welcome. Those who can go deep but are unable to answer the bell every morning need not apply.
Job Summary:
The Event Sales Manager is responsible for driving revenue through the successful sale and execution of private and corporate events. This role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams. The Event Sales Manager oversees the entire sales cycle—from prospecting and proposal development to contract negotiation and post-event follow-up—while maintaining a high level of customer satisfaction. This position requires strong organizational skills, a results-driven mindset, and the ability to manage multiple events and deadlines simultaneously.
The Event Sales Manager is responsible for driving revenue through the successful sale and execution of private and corporate events. This role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams. The Event Sales Manager oversees the entire sales cycle—from prospecting and proposal development to contract negotiation and post-event follow-up—while maintaining a high level of customer satisfaction. This position requires strong organizational skills, a results-driven mindset, and the ability to manage multiple events and deadlines simultaneously.
Responsibilities:
- Generate new business through proactive outreach, networking, and relationship building.
- Manage the full sales cycle, including prospecting, proposals, negotiations, and contracts.
- Build and maintain strong client relationships to encourage repeat and referral business.
- Lead, train, and support event coordinators and event staff, ensuring clear communication and accountability.
- Oversee the smooth execution of all events by coordinating with internal teams and vendors.
- Conduct site tours and presentations for prospective clients.
- Meet and exceed monthly and annual sales and revenue targets.
- Maintain accurate records of sales activity, leads, and client communications in the CRM system.
- Monitor industry trends and competitor activity to identify new opportunities.
- Resolve client concerns in a professional and timely manner to ensure customer satisfaction.
- Prepare post-event follow-ups and reports to assess event success and client feedback.
- Skills and Abilities:
- Strong leadership and team management skills with the ability to guide event coordinators and staff.
- Excellent communication, negotiation, and client relationship–building abilities.
- Highly organized and detail-oriented, able to manage multiple events and deadlines simultaneously.
- Sales-driven mindset with proven ability to achieve and exceed revenue goals.
Educational and Experience Requirements:
- Bachelor’s degree preferred but not required.
- 3+ years of event sales
Physical Requirements:
- Conducts work in a sitting position; however, job requires frequent standing, walking bending, stooping, and light lifting.
- Requires frequent operations of a variety of office machines.
- Communication is usually cooperative in nature, with somewhat frequent conflicts requiring confrontation and appropriate use of tact.
We have a friendly, supportive team with a coaching and mentoring environment. There are real
opportunities for future development and progression – this really could be a move towards the
exciting career you’ve always wanted!
opportunities for future development and progression – this really could be a move towards the
exciting career you’ve always wanted!
About Tilray Brands, Inc.
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.
When replying to emails, please ensure the sender's name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.
If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of Tilray, please send an email inquiry to infosec@tilray.com
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.
When replying to emails, please ensure the sender's name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.
If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of Tilray, please send an email inquiry to infosec@tilray.com
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