Key Points
- The article discusses how automakers are utilizing digital technology to enhance the customer experience.
- Companies like Audi, Ford, and Hyundai are incorporating virtual reality and augmented reality tools to showcase their vehicles.
- These technologies allow customers to explore cars in a more interactive and engaging way, improving the overall shopping experience.
- The use of digital tools has become increasingly important in the automotive industry as more customers turn to online platforms for research and shopping.
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