Job Summary

The Brand Experience Manager will be responsible for working with Brand Marketing leadership to build and implement high-impact, cost-effective and scalable brand programming for Verano’s portfolio of brands. The Brand Experience Manager will develop creative solutions, activation strategies and execute against tactical plans aimed at increasing brand awareness and penetration, garnering media attention, and ultimately driving consumer engagement and preferences for our CPG + Retail portfolios.   

Essential Duties and Responsibilities

Brand Strategy

• Manage the overall brand positioning, messaging and identity across all marketing channels
• Work cross-functionally with brand leadership and product development to effectively support the development and execution of brand programs
• Oversee campaign development, advertising, key partnerships, collaborations, events, and marketing collateral as the steward of (the) Essence and Savvy brands.
• Analyze market and competitive trends, consumer insights data, and steer ideation to craft compelling brand initiatives that drive audience growth + repeat purchasers.

Creative Execution and Storytelling

• Work closely with the creative team to develop compelling and impactful brand messaging and creative assets.
• Collaborate on brand storytelling, ensuring consistent messaging and alignment across all touchpoint.
• Provide creative direction and feedback to ensure brand integrity and differentiation in all campaigns.
• Oversee the production process for brand media assets, ensuring quality and timely delivery.

Minimum Qualifications

• Bachelor’s degree in marketing or a related field.
• Minimum 4+ years of experience in marketing strategy and activation, with a track record of driving successful campaigns required.
• Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
• In-depth knowledge of brand marketing principles, storytelling techniques, and creative execution.
• Excellent relationship management and interpersonal skills; the ability to work effectively cross functionally with product marketing, design, operations, and sales.
• Enthusiasm, commitment to excellence, comfort with challenging situations, desire to drive innovation and understanding of target audience.

What We Offer

Verano Base Pay Range: $100,000 - $115,000

Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance.

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position. 

Working Environment

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.