The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth.  If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

As Medical Marketing Manager you will play a highly visible role on the both the Canadian Medical Cannabis and Trade Marketing teams. The manager will lead the execution of marketing strategy, support the delivery of innovative digital and print marketing campaigns, and build upon objectives as set out by the Senior Manager for the Spectrum Therapeutics brand. The ideal candidate for this role is strategic, creative, sharp and will work to drive a leadership medical positioning for Canada.

Responsibilities

Brand Stewardship & Differentiation

• Contribute on an ongoing basis to the development of the medical cannabis brand strategy, leading the development and execution of brand positioning, acquisition strategy, and tactical plans.

• Ensure brand consistency and clarity across all touchpoints; strengthen customer education and trust by reinforcing clear brand identities.

• Translate brand strategy into actionable plans, positioning and go-to-market activities

• Oversee and guide the execution of brand and product marketing plans that directly support Sales team

• Collaborate cross-functionally to maintain alignment between brand architecture, product development and evolving business priorities.

Sales Enablement

• Manage new product introductions into the medical store, including developing the strategic rationale and business case.  Manage the cross functional launch teams, including IT, creative, supply, digital and external agency.

• Deliver sales tools, decks, and product one-pagers aligned with launch timelines to sales team to support in-market performance.

• Standardize & Oversee a repeatable sales readiness process ensuring the right tools reach the team at the right time.

• Continuously monitor and refine marketing materials to ensure alignment with evolving sales and category strategies.

• Maintain Sales as a core stakeholder — ensure Product & Marketing leads align on priorities.

• Oversee a cross-functional launch template to unify all teams (Marketing, Sales, Product, E-commerce) under a single GTM framework

Product Marketing and Internal Documentation

• Develop and manage changes to regulatory documents such as Medical Documents and registrations.

• Work collaboratively with internal stakeholders and Agency Partners to deliver impactful and insight-driven campaigns and collateral for patients, HCPs, veterans and clinics.

• Ensure that all marketing activities follow regulatory and legal requirements.

• Partner with the sales force to ensure materials are appropriate and effective and that the team has a clear Plan of Action.

• Focus on product-level differentiation to drive awareness and trial within the Spectrum shop. Ensure key product messages are effectively communicated to patients, clinics and educators.

• Manage the Medical Marketing budget.

• Other duties as assigned.

Experience

• Bachelor’s degree is required.

• Minimum of 2 years’ experience as a successful Associate Manager in the healthcare, consumer package goods or cannabis industries.

• Demonstrated proficiency in project management with strong ability to manage details across teams.

• Excellent analytical and strategic skills.

• Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.

• Strategic capabilities with ability to conceive, develop and implement multidimensional marketing and business plans.

• Strong and proven digital marketing capabilities.

• Excellent communication and presentation skills.

• Proven record of leading brand/franchise growth.

• Knowledge and experience in medical cannabis or healthcare professional marketing are considered strong assets.

Other Details

This is a full-time role based out of Ontario.

#LI-Remote

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.